EAT MORE PLANTS™.

GOOD FOR YOUR HEALTH
Purple Carrot Meals
have been clinically proven to help people lose weight and lower LDL cholesterol—in just 4 weeks.
Plus, when you eat a healthy plant-based diet you may also lower your risk of diabetes.

GOOD FOR THE EARTH
On average, each Purple Carrot meal kit results in 72% less carbon being released into the atmosphere as compared to the standard American meal.*
Eating all those plants really helps you reduce your carbon footprint.
And, when it comes to water
It takes 91 gallons of water to make each Purple Carrot meal kit on average. That’s 51% less water than it takes to make a standard American meal.*
Is it any wonder we’re all about cultivating the plant-based revolution?
Our commitment to a plant-based future is powered by positivity and a can-do spirit, and as it spreads it will change the world—for real.
FUN FACT: there are over 20,000 edible plants on the planet. Let’s see how many different ways we can stir up some fresh, plant-based fun!

Our Beliefs
We believe plants have the power to transform you and the planet.
- We believe big changes start with small seeds.
What matters is that you get started. - We believe in breaking boundaries. We’re not doing what’s typical, we’re doing what works for you.
- We’re pro-plant, not anti-animal. When it comes to plant-based living, we’re realistic. Eat what you love, but eat more plants.

Our Actions
Our plant-based revolution is fueled by infectious ideas that just might make the world better if we work together.
Purple Carrot is focused on the following goals to help grow this movement:

Contributing to the alleviation of food insecurity.
Each year millions of Americans go hungry and billions of pounds of food go to waste. We are supporting the efforts of The Farmlink Project to connect farms with a surplus of fresh, nutritious produce to communities in need.

Increasing the ecological sustainability of Purple Carrot.
We are constantly looking for ways to reduce our impact and will continually update you about any changes.
Educating the next generation about the power of plants.
We want kids to grow up asking for fruits and veggies, and we will be working with educators to make this a reality.
* The standard American meal is defined as one single-serve, 700 calorie dinner distributed among each food group (meat, dairy, produce, legumes, grains, etc.) according to U.S. consumption patterns after taking into account consumer food waste. Averages based on 2-serving meal kits.
SOURCES: Metrics powered by HowGood.
Purple Carrot meal kits clinically proven to reduce cholesterol and body weight in a groundbreaking study
Plant-based diets helps keep diabetes at bay
Comparison of life cycle environmental impacts from meal kits and grocery store meals